About

Innovative Sponsorship Strategies for Combat Sports

ATHLAS was founded with a singular mission: to bring transparency, data-driven strategy, and leverage to fighter sponsorship negotiations. Recognizing the underutilization of analytics in combat sports, our team saw an opportunity to bridge the gap between fighters, managers, and brands by quantifying a fighter’s true market value.

Strategic Branding Designed for Combat Athletes

Meet the experts who drive our mission of empowering combat sports professionals.

Vincent Logozzo

Strategic Partner

Vincent Logozzo is a data-driven marketing strategist with over two decades of experience in digital marketing, brand positioning, sponsorship valuation, and business development. Through analytics and market intelligence, he has helped top boxing and MMA promotions maximize sponsorship leverage. His expertise translates audience insights and engagement metrics into high-value brand deals.

Teddy Liouliakis

Strategic Partner

Teddy Liouliakis is a marketing executive and cultural strategist who leads a top-tier firm with offices in NYC, LA, and Chicago. As co-founder of Why-Q and Open House Lofts, he has advised global brands like Apple, Netflix, LVMH, and Converse on brand strategy and consumer engagement. With a background in finance, market research, and cultural production, he specializes in bridging corporate strategy with sponsorship monetization.

Ryan Rechten

Advisor

Ryan Rechten is a leader in fighter management and sponsorship brokerage, with extensive experience securing high-value brand partnerships for world boxing champions. His deep industry connections and negotiation expertise provide fighters and managers with the leverage needed to maximize sponsorship earnings and secure premium deals.