About
Innovative Sponsorship Strategies for Combat Sports
ATHLAS was founded with a singular mission: to bring transparency, data-driven strategy, and leverage to fighter sponsorship negotiations. Recognizing the underutilization of analytics in combat sports, our team saw an opportunity to bridge the gap between fighters, managers, and brands by quantifying a fighter’s true market value.
Strategic Branding Designed for Combat Athletes
Meet the experts who drive our mission of empowering combat sports professionals.
Vincent Logozzo
Strategic Partner
Vincent Logozzo is a data-driven marketing strategist with over two decades of experience in digital marketing, brand positioning, sponsorship valuation, and business development. Through analytics and market intelligence, he has helped top boxing and MMA promotions maximize sponsorship leverage. His expertise translates audience insights and engagement metrics into high-value brand deals.
Teddy Liouliakis
Strategic Partner
Teddy Liouliakis is a marketing executive and cultural strategist who leads a top-tier firm with offices in NYC, LA, and Chicago. As a founder of Why-Q and Open House Lofts, he has advised global brands like Apple, Netflix, LVMH, ESPN, and Converse on brand strategy and consumer engagement. With a background in finance, market research, and cultural production, he specializes in bridging corporate strategy with sponsorship monetization.
Ryan Rechten
Advisor