For professional boxers, MMA fighters &
management

Sponsorship Intelligence · 2026
Proprietary valuation models · audience analytics

About ✱

ATHLAS was founded with a singular mission: to bring transparency, data-driven strategy, and leverage to fighter sponsorship negotiations. Recognizing the underutilization of analytics in combat sports, our team saw an opportunity to bridge the gap between fighters, managers, and brands by quantifying a fighter’s true market value.

Our Analytics Experts

In-depth data insights to assess sponsorship potential and market value — the foundation every negotiation should be built on.

◆ Vincent Logozzo - Strategic Partner

Vincent Logozzo is a data-driven marketing strategist with over two decades of experience in digital marketing, brand positioning, sponsorship valuation, and business development. Through analytics and market intelligence, he has helped top boxing and MMA promotions maximize sponsorship leverage. His expertise translates audience insights and engagement metrics into high-value brand deals.

◆ Teddy Liouliakis - Strategic Partner

Teddy Liouliakis is a marketing executive and cultural strategist who leads a top-tier firm with offices in NYC, LA, and Chicago. As a founder of Subtext-Media, Why-Q INC, and Open House Lofts, he has advised global brands like Apple, Netflix, LVMH, ESPN, and Converse on brand strategy and consumer engagement. With a background in finance, market research, and cultural production, he specializes in bridging corporate strategy with sponsorship monetization.

 

◆ Ryan Rechten - Advisor

Ryan Rechten is a leader in fighter management and sponsorship brokerage, with extensive experience securing high-value brand partnerships for world boxing champions. His deep industry connections and negotiation expertise provide fighters and managers with the leverage needed to maximize sponsorship earnings and secure premium deals.

DATA-DRIVEN INSIGHTS FOR MAXIMUM SPONSORSHIP VALUE • STRATEGIC PARTNERSHIPS DATA-DRIVEN INSIGHTS FOR MAXIMUM SPONSORSHIP VALUE • STRATEGIC PARTNERSHIPS

Proof

“ The sponsorship deck ATHLAS created gave us real negotiation power. We walked into meetings knowing exactly what our fighter was worth — and it paid off

Professional MMA Athlete

“ As a manager, I've worked with many agencies, but ATHLAS stands out because of their precision. They don't just talk about sponsorships — they structure deals that make sense.

Boxing Manager