ATHLAS Strategic Advisory · Data-Driven
Sponsorships
For professional boxers, MMA fighters &
management
Sponsorship Intelligence · 2026
Proprietary valuation models · audience analytics
Sponsorship
Growth ✱
Strategies.
A complete suite of strategic services designed to maximize the potential of professional combat athletes — and drive measurable results in every negotiation.
The suite
04 services
Service
01
AFVS™ — Fighter Valuation Score
Fighter Analytics & Valuation
In-depth data insights to assess sponsorship potential and market value — the foundation every negotiation should be built on.
◆ ATHLAS Fighter Valuation Score (AFVS™)
A complete sponsorship potential assessment, translating audience and brand-fit data into a single, defensible market score.
◆ Social Media & Audience Analytics
Engagement trends, audience demographics, geographic split, and fan sentiment — verified, not estimated.
◆ Brand Alignment & Market Positioning
Identifying brand-fit categories and the sponsorship appeal that justifies premium rates.
Service
02
Negotiation leverage, in print
Sponsorship Deck Development.
Custom-built, professional-grade sponsorship presentations engineered to give you negotiation leverage in every room.
◆ Branded Sponsorship Pitch Deck
Designed to attract high-value sponsors — visual identity, audience story, and offer structure in one document.
◆ Market Positioning Insights
Data-backed storytelling that turns your audience into sponsorship appeal a brand can underwrite.
◆ Sponsorship Rate Justification
Identifying brand-fit categories and the sponsorship appeal that justifies premium rates.
Service
03
Negotiation leverage, in print
Media Growth & PR Strategy.
Maximizing media exposure, brand awareness, and public relations — so the audience growing on the screen is the one that funds the next deal.
◆ Press & Media Relations
Securing interviews, media coverage, and strategic press placements to enhance visibility.
◆ Crisis Management & Reputation Strategy
Managing public perception, handling crisis communication, and protecting brand integrity.
◆ Digital PR & Social Media Strategy
Crafting media campaigns, leveraging social platforms, and engaging audiences to build a strong public presence.
Service
04
End-to-end matchmaking
Sponsorship Brokerage & Deal Facilitation.
End-to-end sponsorship matchmaking and contract negotiation — from first introduction to signed multi-fight partnership.
◆ Direct Brand Introductions & Matchmaking
Connecting fighters with aligned sponsors who already buy the audience you’ve built.
◆ Full Contract Negotiation & Deal Structuring
Ensuring maximum financial return — base, performance, exclusivity, and renewal triggers, all on paper.
◆ Multi-Brand Partnership Strategies
Long-term sponsorship growth and renewals — building a portfolio, not a one-off payday.
DATA-DRIVEN INSIGHTS
FOR
MAXIMUM SPONSORSHIP VALUE
•
STRATEGIC PARTNERSHIPS
DATA-DRIVEN INSIGHTS
FOR
MAXIMUM SPONSORSHIP VALUE
•
STRATEGIC PARTNERSHIPS
— 05 / Proof
Discover how ATHLAS has transformed the careers of combat sports professionals through strategic partnerships.
ATHLAS provided me with the most detailed sponsorship breakdown I've ever seen. Their data-backed approach helped me secure a long-term brand partnership I never thought possible.
Professional MMA Athlete
ATHLAS provided me with the most detailed sponsorship breakdown I've ever seen. Their data-backed approach helped me secure a long-term brand partnership I never thought possible.
Boxing Manager
“ The sponsorship deck ATHLAS created gave us real negotiation power. We walked into meetings knowing exactly what our fighter was worth — and it paid off
Professional MMA Athlete
“ As a manager, I've worked with many agencies, but ATHLAS stands out because of their precision. They don't just talk about sponsorships — they structure deals that make sense.
Boxing Manager
— 06 / Next step
Data-Driven Insights for Maximum Value.
Tell us about the fighter and the goal. We’ll come back with a scoping call and the right service mix from the suite above.