UFC and Monster Energy Announce Historic Sponsorship Deal in 2025

In February 2025, the Ultimate Fighting Championship (UFC) and Monster Energy solidified their long-standing partnership with a groundbreaking multi-year, nine-figure sponsorship renewal. This agreement marks the largest sponsorship deal in the history of both organizations, further cementing Monster Energy as the exclusive global “Official Energy Drink” of the UFC.

Since their initial collaboration in 2015, Monster Energy has played a key role in the UFC’s marketing landscape, prominently featuring its branding on the Octagon canvas during major Pay-Per-View and Fight Night events. With this renewed partnership, Monster Energy continues its legacy of engaging with UFC’s massive global audience, reaching an estimated 975 million households across 170 countries.

The extended deal also introduces enhanced activation opportunities, allowing Monster Energy to deepen its involvement with UFC fans through exclusive content, live event promotions, and fighter collaborations. This sponsorship renewal not only reinforces UFC’s financial growth but also highlights the growing commercial viability of mixed martial arts on a global scale.

As combat sports continue to expand their reach, this record-breaking agreement is set to further boost the UFC’s brand visibility while ensuring Monster Energy remains a dominant force in sports marketing.

By Vincent Logozzo