Will the UFC Leave ESPN and Ditch Pay-Per-View? Here’s What That Could Mean for the Sport
April 18, 2025 | Athlas Advisory The UFC’s current broadcast deal with ESPN is set to expire in 2025. As negotiations approach, one…
New Boxing Promotion by Dana White & Saudi Investors: What It Means for Fighters & Fans
Dana White and Turki Alalshikh’s Game-Changing Boxing Promotion: A New Era of Collaboration in Combat Sports In a groundbreaking move that could redefine…
Boxing in Times Square: A Game-Changer for Sports, Sponsorships, and Branding
On May 2, 2025, Times Square will transform into an open-air boxing arena for the highly anticipated “Fatal Fury: City of Wolves” event….
The Future of Sponsorships in MMA & Boxing (2025 & Beyond)
Sponsorships in combat sports are evolving rapidly. As digital media, new monetization platforms, and emerging industries reshape the landscape, fighters must adapt to…
How Fighters Can Secure & Maximize Sponsorships in 2025
Sponsorships are a game-changer for pro MMA fighters and boxers, providing financial stability and brand growth. However, landing and maintaining sponsorships requires strategy….
Why Brand Sponsorships Are Essential for Pro MMA & Boxing in 2025
In 2025, professional MMA and boxing are more competitive than ever. While the biggest stars earn millions, most fighters struggle to make a…
UFC and Monster Energy Announce Historic Sponsorship Deal in 2025
In February 2025, the Ultimate Fighting Championship (UFC) and Monster Energy solidified their long-standing partnership with a groundbreaking multi-year, nine-figure sponsorship renewal. This…
Top Rank and ESPN Part Ways: What It Means for the Future of Boxing
End of an Era: Top Rank’s Departure from ESPN In a surprising development, Top Rank has officially lost its long-standing broadcast partnership with…
Canelo Alvarez Signs Landmark Four-Fight Deal with Riyadh Season
Canelo Alvarez Signs Landmark Four-Fight Deal with Riyadh Season In a move that reshapes the professional boxing landscape, Canelo Alvarez has signed a…
PFL Partners with Dubai to Expand MMA in the Middle East
The Professional Fighters League (PFL) is set to make a significant impact in the Middle East with a newly established multi-year partnership with…