Will the UFC Leave ESPN and Ditch Pay-Per-View? Here’s What That Could Mean for the Sport
April 18, 2025 | Athlas Advisory The UFC’s current broadcast deal with ESPN is set to expire in 2025. As negotiations approach, one…
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New Boxing Promotion by Dana White & Saudi Investors: What It Means for Fighters & Fans
Dana White and Turki Alalshikh’s Game-Changing Boxing Promotion: A New Era of Collaboration in Combat Sports In a groundbreaking move that could redefine…
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Boxing in Times Square: A Game-Changer for Sports, Sponsorships, and Branding
On May 2, 2025, Times Square will transform into an open-air boxing arena for the highly anticipated “Fatal Fury: City of Wolves” event….
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The Future of Sponsorships in MMA & Boxing (2025 & Beyond)
Sponsorships in combat sports are evolving rapidly. As digital media, new monetization platforms, and emerging industries reshape the landscape, fighters must adapt to…
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How Fighters Can Secure & Maximize Sponsorships in 2025
Sponsorships are a game-changer for pro MMA fighters and boxers, providing financial stability and brand growth. However, landing and maintaining sponsorships requires strategy….
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Why Brand Sponsorships Are Essential for Pro MMA & Boxing in 2025
In 2025, professional MMA and boxing are more competitive than ever. While the biggest stars earn millions, most fighters struggle to make a…
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UFC and Monster Energy Announce Historic Sponsorship Deal in 2025
In February 2025, the Ultimate Fighting Championship (UFC) and Monster Energy solidified their long-standing partnership with a groundbreaking multi-year, nine-figure sponsorship renewal. This…
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Top Rank and ESPN Part Ways: What It Means for the Future of Boxing
End of an Era: Top Rank’s Departure from ESPN In a surprising development, Top Rank has officially lost its long-standing broadcast partnership with…
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Canelo Alvarez Signs Landmark Four-Fight Deal with Riyadh Season
Canelo Alvarez Signs Landmark Four-Fight Deal with Riyadh Season In a move that reshapes the professional boxing landscape, Canelo Alvarez has signed a…
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PFL Partners with Dubai to Expand MMA in the Middle East
The Professional Fighters League (PFL) is set to make a significant impact in the Middle East with a newly established multi-year partnership with…
